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About us

About us


Starting with the name of ALLAH who has given us strength and courage to have vision and than implement it.

‘’So, surely with hardship comes ease’’ (Quran 94:5)

Our journey started in 2009 when left Pakistan and came here to pursue the career. Eventually after so many years of struggle, with the vision to establish something on our own, it became successful with the grace of ALLAH. We cant thank enough for what we have been given.

Few years ago, when we have been blessed to see Holy Kaaba and changed our life completely. It was life changing experience and we initiated this business. Our aim is to set precedent within modest fashion industry. We believe that modesty brings you to liberation rather than restriction in which backgrounds and beliefs do not matter.

‘’Modesty brings nothing but good’’. Prophet PBUH said

May Allah protect us from and accomplish our dreams to serve the best.

London Abaya Shop

Our Mission

Our mission is to redefine the modest fashion industry by providing high-quality Abayas that embody elegance, versatility, and comfort. We aim to set a precedent within the modest fashion industry, providing our customers with stylish options that promote modesty as a means of liberation rather than restriction. We strive to inspire women to embrace their individuality, celebrate their uniqueness, and radiate beauty from within. Our mission is driven by our deep-rooted faith and the belief that modesty brings nothing but good.

Our Vision

Our vision is to become a leading Abaya brand globally, known for its exceptional quality and innovation.  Through our faith and the transformative experience of witnessing the Holy Kaaba, we aspire to inspire women worldwide to embrace modesty as a means of self-expression and empowerment. We envision a future where our brand serves as a symbol of excellence, embodying the values of integrity, authenticity, and innovation. With the grace of Allah, we are committed to fulfilling our dreams and serving our customers with the utmost dedication.

Abaya in London

We are proudly Australian.


Soft Fabric

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All Day Comfort

We believe getting dressed should be the easiest part of your day.

Look great ! Feel even better.