Timeless Abayas,
Thoughtfully Made
Elevated modest wear, designed in Dubai. Exclusively for the UK.
Editorial Pick
The Everyday Abaya
Designed for the modern woman who values elegance without compromise. The Everyday Abaya combines fluid movement with structure, creating a silhouette that is both relaxing and refined.
- Fluid drape that moves with you
- Premium fabric sourced for comfort
- Designed for everyday elegance
Styled in Motion
Discover how SIMPLY KF is worn — effortless, refined, timeless.
Effortless elegance for everyday moments
Timeless modest fashion, redefined
Dubai design, London spirit
Minimal pieces, maximum impact
Quiet luxury in motion
Designed for the modern woman
Refined simplicity, elevated style
The art of modest dressing
Follow @simplykf
“Designed in Dubai, each piece reflects thoughtful craftsmanship, refined tailoring, and timeless design.”
The Journal
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Styling
Styling a Timeless Abaya in the UK
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Care Guide
Caring for Your Abaya
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Culture
The Meaning of Modest Luxury
Read Story
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